iPhone Sales by Store Type

The article focuses a lot on Best Buy, but I’m more interested that the number of iPhones sold directly by carriers instead of by Apple itself. AT&T, Verizon, and Sprint collectively accounted for 69% of all iPhones sold between December 2011 and February 2012, while Apple sold only 15% of the total. It’s a much better experience to buy directly from Apple, but it seems most people’s first stop when shopping for a new phone is their service provider.