File under "could've seen this coming":
"My only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat," [AT&T CEO Randall Stephenson] said in the on-stage interview at the Milken Institute's Global Conference on Wednesday. "And it's a variable cost model. Every additional megabyte you use in this network, I have to invest capital."
He goes on to complain about losing sleep over Apple's iMessage service, citing lost revenue. I'll file that one under "I couldn't care less."